Alcohol consumption in UK

Alcohol consumption in UK Case Study 5- The case of a young binge drinker Introduction Alcohol consumption in the UK has increased rapidly in recent years, not just among young people but across society. In this report we will focus on: Consumer behaviour theories explaining Melanies binge drinking. Recollect reference groups who influence Melanies attitudes. Discuss Government strategies and campaigns such as the Portman Group. The alcohol industry provides employment to over a million people, so the government is reluctant to ban the product. However, the case study recognises there is a huge implication with high alcohol consumption resulting in dysfunctional behaviour ranging from psychological and social harm to damaged lives and deaths. An increase in alcohol consumption has been driven by vast promotional and marketing campaigns with the UK alcohol industry spending  £800m annually. Studies have shown that half of the University students in the UK regularly binge drink. Consumer Behaviour Theories Alcohol Abuse: A World Wide Perspective: High alcohol consumption is prominent in the UK, Ireland, Denmark, Russia and a few other European countries. Whereas, North African nations have the least consumption. Alcohol consumption has become more acceptable in Western societies, while its outlawed in places like Arabia. Alcohol has different meanings in different societies. E.g. Islam prohibits the consumption of alcohol alternatively, wine is savoured by Christians and no celebration can be complete without popping open a bottle of champagne in the West. Some examples of excessive binge drinking in the UK involve Stacey Rhymes, a 24 year old who died after drinking herself to death on cut price bottles of wine. Philip Laing, a student from Sheffield Hallam University, who is sentenced to community service after urinating on a war memorial, on a Carnage bar crawl. Portman Group and Drinkaware The Portman Group is supported by the UKs leading drink producers and is concerned solely with the social responsibility issues surrounding alcohol. Their role is to encourage and challenge drink producers to promote their products responsibly. Drinkaware was established to improve the public awareness and understanding of responsible drinking and to change the nations drinking behaviour for the better. They do this through innovative campaigns online, in print and communities worldwide. Conclusion Behavioural theories suggest that Melanies consistent binge drinking is due to the positive attitudes that she possesses in addition to seeking the positive effects that it has upon her. Melanies reference groups havent persuaded her to drink responsibly and she still believes her reason about being a student once, justifies everything. We believe that the Portman Group and Drinkaware.co.uk plus the various government strategies are effective in influencing the drinking habits of our own peer group. The advertisements reach consumers on an emotional level allowing them to empathise with the situations that the vast majority of us have been present in. Furthermore, drinks producers have begun to promote their drinks more responsibly. Though we believe these campaigns are effective there are challenges faced by marketers. For example consumers vary in their commitment in attitudes towards alcohol. Those attitudes that have become internalized and part of the persons value system are difficult to change due to the fact that they are important to the individual, for example Melanie has a usual routine of going out with her friends and being an accepted member of the group.

Joseph Goebbels Essay

In the 1930s, Hitler and his Nazi regime led an enormous campaign of propaganda to spread lies about the Jews. During this time, Europe was desperately deciding on how they should deal with the situation. They didn't want another world war, but they had to do something. The more people that converted to Nazism, the harder it was going to be to stop Germany. The man in charge of all the anti-Semitic propaganda at the time was Joseph Goebbels. Goebbels was responsible for the dehumanization of millions of Jews in the 1930s to 1940s.Once he accomplished this, the elimination of Jews didn't seem like murder at all to the people he brainwashed. Joesph Goebbels discovered Nazism in 1924 (Encyclopedia Americana). He obtained full control over the â€Å"mouth† department of the Nazis in 1928. He became the prime minister of said department,and that's when things started to pick up. Goebbels used propaganda in a way that it made like the Jews were inferior and worthless. One could comp are them to the untouchables of the Indian caste system. Anyway, Goebbels was a master of propaganda.In fact, he exaggerated it so much, that even he didn't believe what he was producing. T. R. Hughs from the Sunday Telegraph states â€Å"If Goebbels believed his own propaganda, it could have been embarrassing. † This statement shows that Goebbels blatantly stretched the truth in order to gain power for Germany. He preached a distorted view of the Jews and their ways. Goebbels had a wide variety of propaganda in stock. He had movies made, posters created, and songs conjured to promote Nazism. He even had celebrities speak highly of Nazism to the public (â€Å"Goebbels:Master of Propaganda†, J.Dick). He portrayed them as normal means of entertainment, but there was always a hidden message of sorts within it. Goebbels favorite form of propaganda was movies. He saw the potential movies had to reach the subconscious of a person (â€Å"Goebbels:Master of Propaganda†, J. Dick) Adolf Hitler and Joseph Goebbels were pretty tightly knit with each other. Hitler saw Goebbels' potential and used that potential to convert more people into Nazism. Goebbels was extremely devoted to Hitler as well. As stated by P.Miller in Evil genius of Hitler's Propaganda Machine: Goebbels' Diaries, â€Å"Whenever Hitler spoke, Goebbels saw to it that his words got the right reception. † In a diary belonging to Goebbels, it states, â€Å"Together with Bolshevism, Jewry will also experience it's great catastrophe. † This quote shows us that Hitler, with Goebbels' help, gained allies and was able to persecute the Jews to an extreme extent. In conclusion, Joseph Goebbels was a very influential man, he fooled thousands of people into a lie that he didn't even believe in.Not to mention he was Hitler's right hand when it came to the socialist department of the Nazis. Even though he was the runt of the litter (weak left foot, small, thin stature) he was able to m anipulate the minds of millions. He eventually saw that Hitler's â€Å"Reign of Terror† was deteriorating, so he took his and his entire family's lives. Goebbels and his wife died in a similar fashion as Hitler and his wife. They both were underground, and shot each other at the same time.

Questions On Virtue And Value - 1414 Words

Running Head: Virtue and Value Rice Virtues and Values De’Jaun Rice MHA622 Health Care Ethics Law Robert Smiles March 21, 2016 1 - 1 - 1 1. Running Head: Virtue and Value Your document’s heading is not formatted correctly. In the upper left corner of the first page, the words Running head: should preface a shortened version of your title. The upper right corner of the page should have the numerical page number. The shortened version of your title should be in all capital letters. On subsequent pages, the shortened version of your title should appear on the left- hand side, with a page number on the right-hand side. For additional information, please visit the Ashford Writing Center, located at https://awc.ashford/edu. Utilize ‘Writing Resources’, within the main toolbar, to find help in this area. [Robert Smiles] Differentiate Virtues from values, and discuss the characteristics of both. Virtues is a narrow term that represents a set of selected values that are considered to be good and desirable as prescribed by religion or society applicable to all individuals and situations. It means good behavior or character. Values are ideas desired by an individual or group that draw boundaries and patterns for governing intent, attitudes, and actions. Values are the regard that something is held to deserve the importance worth, or usefulness of something. Individual values may consist in part of the prescribed virtues, but can as well have other values which are eitherShow MoreRelatedEssay on The Strengths and Weaknesses Of Virtue Ethics767 Words   |  4 PagesStrengths and Weaknesses Of Virtue Ethics The virtue ethicist suggests that his theory avoids the complicated tasks of using a formula to figure out what we ought to do, by instead focusing on the kinds of persons we ought to be. The trouble lies in determining just how we know what kinds of persons we ought to be. 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Water Pollution Is It as Big of a Problem as We Think

Water Pollution: Is it as big of a problem as we think? The following essay will be looking at the factors that cause pollution, and the effect that pollution has on our world today. It will also investigate what it has in store for the future if things do not improve. It will also explore some of the methods used to treat and clean-up wastewater, and oil spills. Today, the industrialization of Canada is severely affecting this nations lakes, streams, and rivers. If something is not done to improve the situation it is going to have some severe environmental problems in its future. Today pollution is very high in both inland and marine waters. All different types of water pollution are contributing factors in this problem.†¦show more content†¦Some are not as severe as others, but all are harmful. They vary due to the amount they contain of specific substances. Agricultural: Agricultural waste is a form of pollution that is the source of many organic and inorganic pollutants in waters in the ground and on the surface. Wast es from commercial feeders, animal wastes, chemicals, etc. Run of into the land through leaching and runoff. What is the typical wastewater from these categories made up of? Wastes from toilets, sinks, industrial processes, and agricultural chemicals and leftovers. Treatment of such sewages as these is required before it may be buried, reused, or sent back into the water system safely. In a treatment plant, the polluted water is passed through a series of chambers, screens, and chemical processes to reduce its bulk and toxic level severity. There are three general steps to water treatment. They are usually classified as being part of primary, secondary, or tertiary treatment. Primary Treatment: During this level, a large percentage of the suspended solids and in organic material is removed from the sewage waste. 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